Online gambling has been illegal in the United States since
Congress barred it in 2006. But opinions
and attitudes are changing. Last month
the state of New Jersey, home to many well known Atlantic City casinos
including Bally’s, Borgata, and Caesar’s, officially legalized online gambling
in the state. On Thursday, March 21
2013, 888 Holdings Plc (EIHDF.PK)
announced plans to launch online gaming in the state of Nevada after receiving
the first U.S. license to ever be awarded to an internet gambling firm.
As reported by Reuters, 888 could launch their initial offering as early as
May. 888 has reportedly already
finalized a deal with Treasure Island in Las Vegas to launch online poker under
its own brand in the state. Deals have
also been reached with Caesars’ and WMS to create an internet spin-off of
Caesars’ World Series of Poker and provide an internet presence for WMS’ slot
machine operations.
While initial revenue from the
Nevada operations is not likely to be substantial, and reportedly not expected to
impact 888’s bottom line until at least 2015, the company sees this as an
important first step towards a broader U.S. gaming market.
"This is an historic moment for
888. This is the first time a company uniquely providing online gaming has been
licensed by any U.S. jurisdiction," Chief Executive Brian Mattingley said.
Many internet
gaming companies like 888 and Bwin, the world’s largest internet gambling
company, are well positioned to take advantage of the emerging U.S. market,
with the infrastructure and experience already in place from years of operating
in Europe.
Online gaming
has a distinct advantage over traditional casinos. People will no longer have to travel,
sometimes great distances, in order to gamble.
Instead they will be able to enjoy doing so from the comfort of their
own home, or anywhere else with an internet connection.
What does this
mean to holders of casino and gaming stocks?
In the short-term we don’t expect any impact, as the market is still in
its infancy. In the long-term online
gaming is sure to steal some of the market share from existing traditional
casinos as more legislation is passed and online gaming becomes available to
more people. But don’t fold on your
gaming stocks just yet. Traditional
casinos and gaming establishments are well aware of the potential to lose
market share and are already looking at ways to adapt. While Treasure Island, Caesar’s and WMS have
already established partnerships with 888, we expect many other gaming firms to
follow suit and it’s highly likely that many of them will establish their own
online presence as an extension of their traditional businesses. Bottom line, for investors in gaming stocks,
this can only be a positive development and you might want to look into
expanding your holdings to include some online gaming companies if you don’t
already.